In MLM network marketing, autoship is the monthly shipment of product to a distributor. It is usually handled by an automatic charge to a credit card kept on file at the parent company. It is used to maintain a distributor’s commission level in the company by meeting a specific minimum sales volume.
Let’s face it. You’ve got to have some sort of autoship in MLM network marketing. That’s where the long-term residual income comes from. The real power of network marketing comes from leverage. With autoships and leverage, network marketers can earn significant incomes from the efforts of many people.
However, many times autoships slow the growth of, and sometimes even destroy mlm businesses.
When an autoship is way overpriced, when it’s based on luxury rather than necessity items, when it’s things you can go to town and buy for less, the autoship can be bad for business.
Many times, the autoship is just too much of the company’s product. When a distributor is asked to purchase more product than they can consume or sell, it’s a real problem. And it’s just wrong to let distributors stockpile products in their garage or basement to qualify for bonuses.
I’ve always been a firm believer in the concept of being my own best customer. In fact, when a business partner suggests that he or she doesn’t want to use your product or service, that’s a clear signal that partner is not in the game. People like that should not even qualify for your time. They probably need to find another business and sponsor.
The autoship has to make sense. Consider it carefully when choosing a network marketing company. Align yourself with a company whose products are a necessity rather than a luxury. Build an MLM business of solid residual income with products people really want.