1. Always keep an open mind
Things change fast. Especially in the Auto Industry. You have to be ready in a blink of an eye or you can miss many opportunities. For instance, clients missing appointments, clients being indecisive, helping out in the dealership when needed, lenders changing guidelines and much more.
2. Don’t be a one trick pony
Despite incoming traffic, you always want to have multiple avenues that you can generate business from. Although your dealership might be doing TV, Radio, Billboard, Social Media and Digital Marketing, the control in how you perform heavily relies on the Dealership. By finding other ways to generate your own leads, you will be able to generate a steady income stream.
3. Keeps your pipeline fresh and organized
Your pipeline is your lifeline. By separate the stages of your prospects, you will be able to successfully manage your book of business.
Within each of these stages you will have sub stages
Type of vehicle
Potential financing options
Down Payment amount
4. Referrals are key
Referrals can be a very strong lead.In the previous tip we provided a list of different ways to build referrals. In addition, here are some other suggestions.
Networking is a great tool
Connecting with Lenders
5. Set you goals and make a plan on how to achieve it
Set a goal you want to achieve and write down a plan that will get you there.
Here is a good way to break down a plan of sales
Number of leads generate