A considerable chunk of your leads won’t convert themselves. As a marketing agency, you have to make things happen as opposed to waiting for them to happen automatically.

Here are the eight ways in which your business can blossom with conversions –

Incentives are your friend

The breed of people who are not great fans of freebies is fictional. Everyone likes getting stuff for free; let’s face it. The discount doesn’t need to be overwhelming or free gifts expensive. The average joe cannot take a pass on a limited offer.

Follow up to extract a ‘Yes’

You will be surprised to see how many of the potential leads end up saying ‘yes’ just because you asked them if they are ready. This may not seem like cutting-edge advice but most businesses forget to do the obvious.

Play the ROI Card

If your product or service has the capacity to boost the return on investment of your lead, then ensure that you remind them. Begin by asking them, “So, are you aware of the potential of return on this purchase?” It will also push them to convert by reminding them that you provide a solution that will help them make more money in the long run.

Be Pro-Active

Leads don’t like to be stood up for too long. You have to be on your toes to convert online leads into legitimate breakthroughs. They can lose interest or worse, turn to a competitor if you delay reaching out to the contacts created by your online marketing methods. Customer relationship management (CRM) software can help you keep track of your leads, so that the interest that they would show do not get lost in the sea of emails in a congested inbox.

Create a useful FAQ page on your website

Speak to the sales team and customer service staff to put together a list of popular questions that are often asked. Many leads will be skeptical of converting due to apprehensions about the nitty-gritties of the product and the financial terms and conditions. They will remain reluctant till their questions are answered. Creating a solid FAQ page will mean half the battle won. Customer reassurance is central to locking conversions.

Set a deadline

This is a proven method to get rid of dead leads. Setting a ‘no communication’ ultimatum to your lead creates a point-of-no-return scenario for the consumer. It charges up the lead to realize that it’s make or break. This will mostly elicit a response, and if it doesn’t, it’s a clear signal to back off and stop wasting further time on it.

Pay heed to Email-Marketing

Email-marketing is a good old but grossly underrated mode of marketing. There is a fair possibility that your rivals are also targeting your leads, so you need to make sure that your emails stand out from the rest of the junk that are likely to invade their inboxes. Include items such as interesting information about your business or your local region, and make sure your emails do not read like letters of excessively assertive and pushy sales pitches. Cleverly written emails indeed attract the lead’s attention.

Ask away

Leads often respond to questions. You can ask something as simple as – ‘It has been over a week since we have heard from you. Have you had a chance to look into the proposition and come to a decision?’. Such openers are great icebreakers and useful to gently and subtly create pressure on the consumer to come up with an immediate response. It opens up a healthy dialogue that often propels them to ask further questions and get their concerns resolved. Once you have thrown a few questions, the onus is on them to make the next move.