When it comes to automobile sales & marketing, it is not just as simple as handing a buyer their keys. Buyers can be quite different with their budget & vehicle needs. Dealers must familiarize themselves with their customers and the latest buying trends. The dealership’s marketing team should have offers that are appealing to their client base. Dealerships that take a data-driven approach have higher chances of prospective buyers as well as tailored leads. Here we will discuss the three types of automotive data that allow your dealership to see a much larger return on investment.
To increase your dealership’s ROI on marketing expenses, knowing your target audience and their purchasing behavior is essential. It is to be noted that referencing automotive marketing data is undoubtedly a safer option and a more reliable approach.
Monitoring your social media feed management is yet another great place to gain insight towards buyer demographic and purchaser behavior. The dealership can examine the type of content or offers that your social media followers click on. This insight, in turn, will help your dealership identify consumer tactics & trends to target during marketing campaigns.
We all know that a car is the second largest purchase a consumer makes next to a home. It is not just the base price that concerns the customers, there are a few additional expenses as well. Proper access to this data will inform the shoppers what they are about to commit to throughout the years of ownership of a vehicle.
Remember, transparency is key for customer retention and it creates a trustworthy bond with your customers.
For numerous dealerships, the used vehicle inventory along with fixed ops department is the ideal bread & butter of their business. If you are selling used vehicles, it is essential that your dealership has access to existing customers.
Vehicle history reports will help the dealership to keep up with an optimal quality used inventory and will allow your prospect peace of mind purchasing a pre-owned car. Although providing data for leads is not at all free for the dealership, it is worth the ROI when you work with a reputable lead source.