Automotive leads are supposed to be an additional lifeline for dealerships, but rarely are dealerships happy with the lead quality and quantity of vehicle sales. A few questions that are commonly asked by dealerships are how to generate more leads and then how to convert them to sales? Where does a qualified lead really come from?
According to recently conducted research, 39% of auto dealership leads are organic. These leads are generated after conducting thorough research. 28% are from individual channels and 23% comes from paid advertising. The remaining 10% are driven from social media platforms and word of mouth, referrals respectively.
In the contemporary market, optimal automotive leads are generated from strict data analysis. It is ideal to make the dealer aware of the tools and knowledge that is essential to working with leads. At the same time, sales & consumer management can also be looked into.
In this blog, we will give you some ideas about getting connected.
It is a challenge to deal with minimal data. Recent studies show that the total amount of data stored worldwide is predicted to reach 16.6% in 2020. It is to be noted that it is four times the amount of all data generated in 2013.
When it comes to the auto dealerships, only a few data types are relevant and in sync with automotive lead generation. The challenge is to make sure that you are using the correct data to increase the quality of your sales lead. Rely on the latest data analysis tools and generate quality leads as often as possible. Optimizing data analysis tools are ideal for the long run.
Auto dealership leads sales as well as marketing can and usually are interlinked. On an average, dealerships spent around $554,292 on marketing in the year 2019. It averages around $640 in advertising spent on a new vehicle being sold.
With the COVID-19 pandemic hitting every possible corner of the planet, it has also hit the auto industry. It challenges the dealer to do a bit more with less, and thereby it is critical to remain efficient. One needs to be effective in their marketing approach without just wasting verified sales leads.
In the advertising market place, you are not just competing with other dealers. You are competing with tens of thousands of ads that are being viewed by average consumers.
This is something that might not always earn you fruitful results and thereby it would be better to count on predictive marketing campaigns. It increases the effectiveness and efficiency of your given message by building each previous campaign.
About the company– Apple Auto Leads works closely with your dealership to increase the ROI and we make sure that you receive quality leads who are interested in purchasing a vehicle. Get in touch with us so that we can help you to go the extra mile.