One of the greatest challenges faced by automotive dealers is winning the confidence of the customer. After all, a marketer’s task is to help get customers into your business so your sales staff has people to sell to. But automotive marketers don’t have it in easy in such a dynamic industry.
Studies show that up to 97% of those trying to purchase, repair, or modify a car will begin their journey online. Whether they’re surfing the web watching videos of cars on YouTube or just googling “car dealers near me,” the internet is where users are most likely to be.
As challenging as it is to advertise in the auto industry, there are certain tried-and-true ways to achieve success consistently. Here are 10 automotive marketing tactics you can use to boost sales this year –